The Rolex showroom at Goldsmiths Whitefriars has a varied selection of timepieces on display. The dedicated showroom provides the perfect environment for clients to be immersed in the world of Rolex.

Goldsmiths provide bespoke VIP services, allowing you to book an appointment to view selected pieces in an environment dedicated to the art and craft of horology.

Goldsmiths is proud to be part of the worldwide network of Official Rolex Retailers, entrusted with selling and maintaining Rolex watches for over a century. Goldsmiths specialises in the finest timepieces, borne from our obsession with all things horological.

Please contact us on 0122 776 2408 to book an appointment or visit

Opening Hours

Monday:9.30am - 5.30pm
Tuesday:9.30am - 5.30pm
Wednesday:9.30am - 5.30pm
Thursday:9.30am - 5.30pm
Friday:9.30am - 5.30pm
Saturday:9.30am - 5.30pm
Sunday:10.30am - 4.30pm
11 Gravel Walk